Liverpool based fashion and advertising photographer. Creative and original, breaking the traditions photography and instilling my passion for my images in every job.

Experience has been key to my work, through my time as head of studio photography and image manipulation at a well respected London fashion house to my work as photographic director within CL8.
I work with well known brands such as Diesel Jeans, Range Rover, House of Frasier and Girls Aloud. But also cater for small companies, brands and individuals.

I'm serious about the inner workings of my photography. All aspects of my shoots are carefully planned and controlled: location, colour, lighting, wardrobe, composition. Nearly every decision I make is a conscious one. However, the process of creating an image is very much organic. My pieces often evolve throughout the process and build into the final piece of work.

In my work I often wish to blur the boundaries between the real and impossible, between traditional film and digital photography. My goal is to make hard-edged images that look natural and unique.

Post production plays a important role in my work. Through this I can shape the world and the viewers imagination into how I wish them to see. I have the ability to understand clients needs and convey them in a way that exceeds expectation and thus ensuring my reputation as a photographer is in demand.